The coming years could become a golden age for consumers. Innovations come at ever shorter intervals and lead to an unprecedented variety of products.
Progress and digitalization in manufacturing — often named » Industry 4.0« — enable cost-effective tailoring of mass-produced goods to consumer needs.
Consumers research and compare prices and services quickly and easily at online retailers and using price comparison portals. This keeps them always up to date.
The customer becomes the king again!
These pages deal with stationary retail and the accelerated change that it is subjected to. They try to show ways to successfully cope with the change.
The topic of the first article is »Visual Communication«. Visual Communication is an integral part of customer communication and is gaining in importance with increasing digitalization.
In subsection »Photography«," we take a look at the nature and effects of photographs on the »Beholder."«.
Knowledge of photo-semiotics helps to select or stage photos for a given purpose. In subsection »Photo Semiotics« a sample image is analyzed.
Further contributions will soon be published on this website.